Name
General Incorporated Association
Japan Soft Drink Association
（JSDA）
Message from the Chairman
Japan Soft Drink Association
Chairman Taichi Yoneme
Japan Soft Drink Association (JSDA) is composed of members who are manufacturers of soft drink beverages and supporting members from associated industries. JSDA is an association for the soft drink industry with over 100 years of history dating back to its predecessor body. The total consumption of soft drinks in Japan is equivalent to the amount consumed when every single Japanese nation including all children and adults drink 500 ml PET bottle a day. Besides, the manufacturer’s sales value in total exceeded 4 trillion yen in 2018. Soft drink industry boasts its market size which is one of the biggest in processed food sector and we became a member of Japan Business Federation in 15th October 2019 since then we have been raising public awareness of soft drink sector utilizing the position.
On our principle of activities, we prioritize common benefit and common public interest among those of our industry and in the society and commit ourselves to developing our industry soundly. Not limited to our approaches taken with our stakeholders launched after our declaration of 100% effective usage of PET bottles in FY 2030 for the resource recycling of plastic in November 2018, we will also seek the solutions for various social issues shared in our sector such as the improvement of environmental problems, the legal compliance with labeling and food hygiene, the appeal for the value of vending machines and the international response representing Japan.
I believe that soft drink industry will see further demand by fulfilling needs of the customers and refining each brand while creating a new value.
We continue to dedicate ourselves to the growth of our industry together with you and we will greatly appreciate your further guidance and encouragement.
Activity Principles
１．Social Contribution
We will promote and support the programs contributing to the society at level that properly represents our scale of worth as the industry, which is the largest within the processed food sector.
２．Contributing to Business Growth
We will prioritize in creating benefit that contributes both to the industry and our society through the growth of beverage business over that to a member company or for the industry only.
３．Promotion and Support
We will act as the industry representative. We will promote and support legal compliance and CSR initiatives. We will act as coordinator for the industry to support alignment and negotiations with government authorities and other related associations.
４．Response to Globalization
We will strengthen our capabilities to enable us in collecting the necessary information and responding effectively and efficiently within the more than ever globalized environment.
We will become a “Loved Soft Drink.” We will promote and support initiatives to raise awareness and understanding of the industry and our products not just within the industry, but also to the outside community and to our consumers on a global basis.
Services
The Japan Soft Drink Association (JSDA, a general incorporated association) is an industry organization that prioritizes mutual prosperity and public benefit. We promote full compliance with laws and regulations governing soft drink manufacturers / sellers / related operators, promote smooth cooperation between members and government authorities, support the implementation of CSR activities by members, promote appropriate consumption of soft drinks, and conduct education and promotion activities for soft drink beverage customers.
Membership
（as of May 29, 2019）
Organizational chart
The committee of experts
| Name of the Committee | The duty |
|---|---|
| Environment Committee | Matters concerning environmental measures |
| Vending Machine Committee | Matters concerning the management of vending machine |
| Public Relations Committee | Matters concerning Public Relations |
| Technical Committee | Matters concerning techniques Matters concerning information display of beverages |
| Small and Medium Enterprises Committee | Matters concerning Small and Medium Enterprises |
| 100% Effective Utilization of PET Committee | Matters concerning the effort on 100% effective utilization of used PET |
| Marine Plastic Waste Countermeasure Committee | Matters concerning the effort on the prevention of marine pollution caused by used plastic beverage containers |
Subcommittee / Research
| Name | The duty |
|---|---|
| Editorial Committee for Technical Report on Soft Drinks | Matters concerning editings of our publication ‘Soft Drink Technical Report’ |
| Customer Communication Research | Matters concerning effective customer service |
History
November
National Soft Drink Trade Organization established, former parent organization of JSDA.
April
Licensed as a public-interest corporation; renamed the Japan Soft Drinks Association Corporation
April
Changed name to the Japan Soft Drinks Industry Association General Incorporated Association in response to reformation of the public-interest corporation system
September
Changed name to the Japan Soft Drink Association General Incorporated Association
Office
PMO Kandaiwamotocho 2F, 2-9-2Kandasudacho, Chiyoda-ku, Tokyo, Japan postcode 101-0041
Telephone :( 81-3- ) 6260-9260
Fax :( 81-3- ) 6260-9306
※Office hours：9am~12pm, 1pm~5pm excluding Weekend, National Holidays and 3days both at Year-End and New Year.
