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Japan Soft Drink Association
Chairman Taichi Yoneme

Japan Soft Drink Association (JSDA) is composed of members who are manufacturers of soft drink beverages and supporting members from associated industries. JSDA is an association for the soft drink industry with over 100 years of history dating back to its predecessor body. The total consumption of soft drinks in Japan is equivalent to the amount consumed when every single Japanese nation including all children and adults drink 500 ml PET bottle a day. Besides, the manufacturer’s sales value in total exceeded 4 trillion yen in 2018. Soft drink industry boasts its market size which is one of the biggest in processed food sector and we became a member of Japan Business Federation in 15th October 2019 since then we have been raising public awareness of soft drink sector utilizing the position.
On our principle of activities, we prioritize common benefit and common public interest among those of our industry and in the society and commit ourselves to developing our industry soundly. Not limited to our approaches taken with our stakeholders launched after our declaration of 100% effective usage of PET bottles in FY 2030 for the resource recycling of plastic in November 2018, we will also seek the solutions for various social issues shared in our sector such as the improvement of environmental problems, the legal compliance with labeling and food hygiene, the appeal for the value of vending machines and the international response representing Japan.
I believe that soft drink industry will see further demand by fulfilling needs of the customers and refining each brand while creating a new value.
We continue to dedicate ourselves to the growth of our industry together with you and we will greatly appreciate your further guidance and encouragement.

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